HASEGAWA,HAKUSHI
AIR NI NI (MARBLED GREY VINYL) - LP
UPC: 5054429177114
Label: BRAINFEEDER
Format: LP
Release Date: March 8, 2024
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Hakushi Hasegawa (They/Them pronouns) is a musician/singer-songwriter based in Tokyo, Japan, and the first Japanese artist signed to the Brainfeeder label. Brainfeeder announced the signing back in July 2023 and shared a single – “Mouth Flash (Kuchinohanabi)” – featuring bass by the super-talented Sam Wilkes (Leaving Records). A few days later Hakushi blew fans away, making their debut at the iconic music festival Fuji Rock in Japan.
In September Hakushi created the soundtrack for the noir kei ninomiya Spring/Summer 2024 runway show for Comme des Garçons at Paris Fashion Week. Now Hakushi is the focus of a cover-to-cover takeover at Yuriika [Eureka] for November’s issue of the mainstream Japanese literary magazine specializing in poetry and criticism.
Consistent with Brainfeeder’s ethos of seeking out artists operating outside the confines of genre since the label started in 2008, Hakushi’s music is tricky to categorize as it straddles a few genres: alternative, electronic, jazz, pop/J-pop. Sometimes it’s pretty, at times it’s very intense and fast-paced. Releasing since 2018, they’ve already made a name for themselves domestically in Japan with a string of wonderfully wild releases and started to build a cult following internationally. Collabs to date have included Kid Fresino, yuigot, TOKYO SKA PARADISE ORCHESTRA, Yukichikasaku/men and Eye from Boredoms.
Their debut album “Air Ni Ni” followed a year later in 2019, cementing their reputation as one of Japan’s most exciting, adventurous artists. Hakushi performed at the online festival “Secret Sky” in May 2020 hosted by Porter Robinson (4M viewers) and they graced the cover of influential Japanese music publication “MUSIC MAGAZINE” in September 2020.
